Cookies & Data Protection

The Hotel Sonnenhof GmbH is responsible for the processing of your personal data on our website. You can find our contact data at Imprint.

We take the protection of your personal data very seriously. We treat your personal data as confidential and in line with statutory data protection regulations as well as this Data Protection Declaration.

Your data will not be forwarded to other recipients without your express consent.

Cookies

Forms

Contact/Inquiry

Once the form has been sent, the above data is processed by the accountable Data Protection Body Hotel Sonnenhof GmbH, Via Municipio 2, 39025 Naturno, Merano, Italy, hotel@sonnenresort.it for the purpose of processing your request on the basis of your consent granted by sending the form. The data is further processed for the purpose of direct advertising, which is consistent with the original purpose of processing, on the same legal basis until objected to.
There is no legal or contractual obligation to provide personal data. Not providing personal data simply means that you cannot send your request and we cannot process it.

You have the right to withdraw your consent at any time by means of written notification, without the lawfulness of the processing carried out on the basis of the consent before the time of withdrawal being affected.

You have the right to object to your personal data being used for the purpose of direct advertising at any time by means of written notification. In the event of objection, your personal data will no longer be processed for the purpose of direct advertising.

You have the right to access, correct, delete and restrict the processing and to the transferability of your personal data as well as the right to submit a complaint to the regulatory body.

Google Tag Manager

This website uses Google Tag Manager, a service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA („Google“).

The Google Tag Manager makes it easy to insert various so-called tags on the website. When our website is accessed, a connection is established with Google servers via software and data is submitted to Google servers partly situated in the USA. The Tag -manager itself does not set any cookies.

Detailed information about the handling of user data at Google Analytics can be found in the Data Protection Declaration of Google.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded an agreement with Google on commissioned data processing for this purpose.

When our website is accessed, a connection is established with Google servers via software and data is submitted to Google servers partly situated in the USA. Google Analytics also uses cookies to store information about the website user and to analyse use of the website by website users.

This website uses the feature “enabling of IP anonymisation”. As a result, your IP address will first be shortened by Google in member countries of the European Union or in other States party to the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

According to the statements of Google, Google will use the data collected to analyse use of the website, to compile reports on website activities and to render other services associated with website and Internet use.

Google may also transfer this information to third parties provided that it is prescribed by law or insofar as third parties process this data on behalf of Google.

Detailed information about the handling of user data at Google Analytics can be found in the Data Protection Declaration of Google or Google Analytics.

Disabling Google Analytics

Facebook Pixel

This website uses Facebook Pixel, a web analysis service of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded an agreement with Facebook on commissioned data processing for this purpose. Some data is transferred to the USA. The data is transmitted to the USA on the basis of the Privacy Shield.

When our website is accessed, a connection is established with Facebook servers via software and data is submitted to Facebook servers partly situated in the USA. Facebook Pixel also uses cookies to store information about the website user and to analyse use of the website by website users.

According to the statements of Facebook, Facebook will use the data collected to analyse use of the website, to compile reports on website activities and to render other services associated with website and Internet use.

Facebook may also transfer this information to third parties provided that it is prescribed by law or insofar as third parties process this data on behalf of Facebook.

Detailed information about the handling of user data on Facebook can be found in the Data Protection Declaration of Facebook.

OpenStreetMap

We use geo-data display provided by open-source map service provider 'OpenStreetMaps' (also known as 'OSM'), operated by the company OpenStreetMap Foundation, 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom. OSM is also used to provide an interactive map on our website, which shoes you how to find us and access us. This service makes it possible for us to display our website appropriately, with map material being loaded to an external serve. For display, the following data will be transferred to the OSM server: those of our Internet pages that you have visited and the IP address of your end device. The legal basis for processing your details is based on the 'OSM' data, found in Art. 6 Para. 1 sentence 1, letter f) GDPR (legitimate interests for data processing). Legitimate interests are a result of our need to provide a relevant representation of our online offer and to ensure it is easy to find information on our homepage at the places listed.

More information on how user data is processed can be found at the OSM data protection statement at: wiki.osmfoundation.org/wiki/Privacy_Policy

ADDITIVE+ Marketing Automation - Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation. Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

ADDITIVE+ newsletter

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscriptions and to send our newsletters we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

ADDITIVE+ vouchers

On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.

Other third-party providers

In addition, the services of the following third party providers are used on this website:

Your rights

You have the right to access, correct, delete and restrict the processing of personal data as well as the right to data transferability.

You have the right to withdraw any consent granted for the processing of your personal data. The lawfulness of personal data processing until consent is withdrawn shall not be affected by the withdrawal.

You have the right to object to your personal data being processed for the purpose of direct advertising. In the event of objection, your personal data will no longer be processed for the purpose of direct advertising.

In addition, you have the right to submit a complaint to the regulatory body.